Sprite Zero is a clear soda, lemon-lime flavoured, caffeine-free and sugar-free
beverage, produced by The Coca-Cola Company.
This drink originally began production as "Sugar Free Sprite" in 1974,
and is sold in more than 60 countries. In April 2002 the Coca-Cola marketing team
in Greece saw an opportunity to reposition Diet Sprite by focusing on its functional
benefits (i.e. no sugar, no carbs, no calories, etc.), with a name that appealed
more broadly than "diet" or "light".
Sprite Zero was born. Since its introduction in Greece, Sprite Zero has entered
more than 20 markets, including South Africa, and is growing in the double digits.
Consumers that are conscientious about their personal well-being, open to experimentation
and confident about expressing their individuality are the brand’s main targets.
Although a large percentage of marketing activity is driven off the Sprite music
platforms, the Sprite TV adverts are known for their attention-grabbing creativity.
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