Roberto is the SABU Franchise General Manager. Prior to this he was the General Manager for the Venezuela and Caribbean Franchise Unit and has been with the company for 19 years.

During the past four years, the VeneCar Franchise Unit has led volume and profit growth for the entire Latin Centre Business Unit under Roberto’s leadership through his experience in dealing with complex environments while leading multi-functional teams.

Roberto joined the Company in 1992 as Packaging Manager in San Juan, Puerto Rico. In 1994, he moved to operations, and over the following 12 years, he assumed positions of increasing responsibility culminating in his appointment in 2006 as General Manager, Venecar Franchise Unit. Roberto is an Industrial Engineer of The Georgia Institute of Technology in the US.

Roberto leaves behind a legacy of accomplishments in Latin Center, most recently his unwavering leadership to sustain sparkling leadership in Venezuela, his perseverance to build an exciting growth story in the Caribbean and his numerous contributions to our business unit as a member of the Latin Center leadership team.